Crest

Magazine Advertisement Design

Client: Crest
Services: Design, 3D Modeling
Date: January 2011

Crest, a division of Procter & Gamble, had an idea for a full page spread in a national magazine. The idea: no matter the size of the foot item, the Crest Glide will remove it. Instead of extensive photography set-up and scene creation, Crest asked Vim to design the scenes for the advertisements in a very realistic series of 3D models.

Step 1 3D Modeling and Texturizing

Before design, it was important to nail down the concept - Vim proposed a popcorn kernel wedged between two teeth, something that everyone can relate to. In addition to the popcorn kernel, Vim modeled two white building on each side symbolizing the teeth.

Step 2 Scene Design

Upon completion of the models, Vim designed the scenes and 3D models used for the magazine advertisement.