Vim Interactive is a full-service web agency: as Baltimore’s experts in website design and development, integrated content management systems, iPhone and iPad app development, our slogan could be “you dream it, we build it.”
But we’re also Baltimore’s source for professional internet marketing, and that means we’re realistic about the amount of competition on the web and the work it takes to gain new customers online.
While we love the movie, “Field of Dreams,” we know that the saying “If you build it, they will come,” does not apply to website development. Instead, you need to add a step: “If you build it, and you engage in internet marketing, THEN they will come.”
Search engines are a marketer’s dream. No longer do companies have to throw themselves at consumers that might be interested. Search engines turn the tables and allow users to tell companies EXACTLY what they’re looking for.
Whether via paid search campaigns, display ads or search engine optimization, businesses can apply specific marketing tactics to target specific customers.
Social Media Campaigns
It’s been said that if your website is your homeland, then your social media profiles are your embassies. How your brand is represented in social media spaces, such as Facebook, Twitter, LinkedIn and Google+, goes a long way in branding, customer perception, engagement and loyalty. People are using social media to talk about your brand; are you going to join the conversation?
Every website that Vim Interactive builds comes complete with a full suite of analytics and reporting tools. Web analytics enable you to not only track basic website performance like visits, conversion and bounce rate, but also even more advanced answers like “How much time did someone spend on my site? Which pages did they visit, and in which order?
This information can help shape your internet marketing strategy. A prominent marketer once said, “I know I’m wasting half of my marketing dollars, I just don’t know which half.” Well, that doesn’t apply any more. With web analytics, you can track every dollar spent in internet marketing, and you can also pick and choose the exact moment when you spend that money. Better analytics means better campaigns and better performance.
Vim Interactive offers better internet marketing in Baltimore. Contact us to learn more.