Creative Process
We begin by familiarizing ourselves with your company operations, business objectives, and project vision.
Consider us a part of your team as we work together to brainstorm ideas and conduct the necessary research to complete your project successfully.
Pre-Production focuses on:
- company orientation
- client goals and objectives
- stakeholder interviews
- project scope creation
- site demographic research
- competitive market analysis
- project timeline generation
We continue by building your project’s framework using the information collected from the previous phase.
Your idea goes through the logical arrangement, graphical layout, coding, and testing required to bring it to life.
Production focuses on:
- information architecture
- user experience
- wire framing
- user interface
- graphic design
- XHTML / CSS coding
- browser testing
- CMS integration
We launch the creative process by going live with your site and following your search engine optimization and marketing efforts.
More importantly, Vim Interactive stays by your side to educate and train your staff in the proper usage, maintenance, and future development of your site.
Post-Production focuses on:
- site launch
- search engine optimization
- search engine submission
- SEO guidelines for updates
- site analytics
- user behavior tracking
- maximizing marketing efforts