Patrick McNeil has released another book in his web design insiration series called "The Web Designer's Idea Book Volume 2" and was nice enough to do a small write up about us on page 25:

"In this example, there is so much repetition that it would take many pages of commentary to point them all out. I will, however, point out some of the more subtle uses of repetition. Spacing is one: Consider the amount of padding inside each container and how it matches up to the spacing elsewhere in the site. This overall consistency gives the site a very clean feel. The complexity of the dense content is reduced by this simple, hardly noticeable element. Another interesting element of the design that is heavily repeated is the pattern of larger text always having a less prominent sub text: the logo has a tagline next to it; the phone number has a statement encouraging you to use it; the large text next to the map has a smaller explanation; each "learn more" bucket has a title with sub text. This leads to the notion of predictability. In this design, the user comes to know what to expect, and the repetition is soothing."

Very kind words. Recognition by others in our industry is never necessary, but always nice. The best part is that Vim was looking through the book for inspiration on other work and saw our site. We use both of Patrick's books for ideas and inspiration. It's an invaluable resource when you're stuck trying to figure out that last little piece of the site design that is just killing you to get done. I recommend taking a look at the book if you have not had the chance. You can purchase the book at Amazon.

1 Comment

Reef Light Interactive

January 12, 2011

Congrats, great job fellas!