If you are going to take the time to redesign and rewrite your website, consider coming up with new ways to supplement your current list of services to reach a larger targeted audience.
Let me explain
Say you have a current set of detailed services on your site. That’s great! Now, figure out which of those services can be broken down into more specific offerings.
For example, let’s say you offer content management systems integration with a brief explanation of how you do it and why your customer will be outrageously happy with your service.
It’s a good start, but you’re missing the opportunity to target specific audiences looking for particular CMSs like ExpressionEngine, Wordpress, Magento, Zen Cart, Shopify, Textpattern, etc.
Your next step...
Create a dedicated page on your site for each system you can expertly integrate that explains your credentials and benefits to potential customers. This will do three very important things for you:
- Create the credibility and authority your customers need to trust in your services
- Add a keyword-dense page to your site that will bring you targeted traffic
- Inform your current customers about services they didn’t know you offered
Thats it! An extremely fast and easy way to make your web site work harder for you and help increase your bottom line.